Sunday, October 19, 2008

Marketing Nepal

I was jumping channels before I landed on BBC. It was five pm. I stopped for a while. I guess it was the classic BBC red and white. Then, something else in red and white struck me- Our National Flag. It was an advert, “Naturally Nepal- Once is not enough”. Except the background narration, I respected every frame of it, especially the slogan.

The only grand problem was the timing of the advert. Five pm NST is when Indians, Pakistanis, Sri-Lankans and Bangladeshis are trapped in their rush-hour traffic. The English will still be having their lunch and Americans will be dreaming ways to fight global economic meltdown. Besides, the BBC we have in Nepal is a South Asian relay. The programs may be Global, but the adverts are very much local. Why wouldn't the tourism board air it globally? Maybe they had, but not very likely. The cost of running a 15 second effective advertisement Globally in BBC for a month about 24 times a day (1 ad each hour), would equal to the economy of the tourism industry for about 2 years maybe more.

TV fails us then. How do we reach Global Audience? The internet? But If I read something like “Nepal is divided into three ecological belt where Terai is the breadbasket...” another time, I am going to puke. Kiran Khatri a professor from KUSOM would say something like, “If you want to market something, try associating it with the target audience”.

That’s pretty simple then. A global audience needs a global issue to relate to. What is today’s global issue? Terrorism? Yes. But not in this case. Poverty? They’re doing that already aren’t they? They market poor people in every political and NGO speech. This lands huge amount of money and a fraction of it magically disappears in Kathmandu.

Bhusan Tuladhar an Environment Guru proposed “Global Warming”. Why not? It’s easier. Al Gore, you know that bloke who lost the US 2001 election bitterly and started that documentary which got an Oscar. “The Inconvenient Truth” was a success because it used Global Warming as the focal issue. We use Global Warming and footage of Nepal from “The inconvenient Truth”. And add a small tagline. Bhusan Tuladhar suggested, “The glaciers are melting away, watch them melting, LIVE”. I liked that. Or maybe we can add something else, Like "The glaciers are melting, you children wont see them, you can. COme to Nepal, to escape the warming... OFFER VALID UNTIL THE GLACIERS MELT".

But say you’re not that ambitious. The whole globe wouldn’t fit in the small brick shaped country like ours. Okay, target specific populations then. More specific, the second most populated country in the world. How? You know the Char-Dham? Nepalese go on tour buses to India to walk hours to see a stone image of a god. DOnt get me wrong now. I am not an atheist, I believe in god just like the other person smoking pot beside me. I am more of a Nationalistic religious person. I worship Bhat-bhateni, not the supermarket, the temple. (Get that through your heads consumer cultured freaks.)

We market our Gods and Goddesses like the Indians did their Char-Dham. Why not We find our own Char-Dham. Gosainkunda, Mustang, Lumbini, I could probably go on, there may be 880 Dhams. And just add some marketing glamor to it, "There are 880 Dhams in Nepal, just go to 8 for a place beside any god you desire... After death".

Gods reside everywhere right? Use them, that's what they want from us right? remember "God helps those who help themselves"?? Dont curse your fate if you didnt get a Visa. IF it were the 60s you could make money stealing idols and selling it to India. But that's a crime now. And gods dont like people who commit crimes. How do you make money and not hurt gods? Glamorize gods.

Market gods. Research Nepal’s personal Char-Dham and Glorify it. That’s what the Indians did. You can make a lot of Money off them.

Friday, September 5, 2008

When i am high

time, place, event, date...building up..
first day at school cry, separarated, extended arms..building up ...
unknown lovers, adventures, everyone the same...
companionsfirst day at different school...
adult wreklessnessnot thinking about .... influence....
good or bad??
television... especially indian...
MONEY MAKING PROPAGANDA 1980s love movies, running away from homes...
building up their children turn out messed up.
younger.... building up perspective..
building up a single point of viewwhat everyone else says is wrong
Your path is greatbecause in the end, you dont want to say,
i lived my life following the wrong ethics.
Everyone is the same.
every teenager and young adult is a product or they want to be a product.
everyone wants to find love... everyone wants to be in love in a movie
in an advertisement
in a romantic love story where every moment equals to 2 hours of a whole lifetime.
especially girls
guys cant commit. they in turn want to be in love in "american pie"... building up
I am not old enough to speculate.
but i have my freedom of speech.
Life.. building up to death
what do you take with you??
memories.. only feast, mess up people's lives so everyone comes to your funeral
brush your teeth twice daily... let everyone know you're smiling
even though inside your'e depressed as hell
nature, youth, and technology, enjoy them before they change..
building upevery person equals 1 life.
remember that.
every person is as equal as your life.
try to respect every life like you respect your own.

Saturday, May 10, 2008

Just a thought

I was looking for blogs the other day, to look at some stable heads in the world of BLOG. I was not satisfied. Most of them post without much knowledge of why they are doing it. I am not talking about professional bloggers, that's their job. I am talking about others who think they have some knowhow.

I have only begun, this is my second post and its not fair on my part to be creul to other bloggers. Who knows, I might turn out to be like one of those bloggers who would write just for the sake of writing.

the whole day yesteray i spent on research. and yes there are some bloggers who are very praise worthy, their style of writing is pretty good and they bring newer ideas into inquisitive minds. But I cant be so sure on that either.

One of the smaller problem here is- people writing without much information. You know, generalizing out of very small amount of information many researchers do the same thing but after years of research with millions of considerations (good researchers)... wait i'm generalizing again now.

That's not a big issue though there is so little time to do so many things in this cant spare to sit down and analyze every little detail of every little thing. But dont be so rigid in your conclusion... say "maybe..." I would love to site some examples... but then again I would be generalizing... this is just a thought. lets have some study beforehand shalll we??

newer perspective... (खबरदार :जाति उडाउने सन्दर्भ)

what do you expect when your'e on an indian train that too a triple decker...
(3 wota bed bhayeko lai triple decker bhaneko...)

you know one of those "super fast" expresses which goes slow on turnings and comes to halt at stations... rokeko station mah thaadai gu ganaune bhanya...
mah sanai dehin kathmandu baseko ani hurkeko .. aaba malai pani pachena tyo ganda!!!tesaile maile jhyal lagayeko...jhyal lagaunu parne arko karan pani thiyo... kholyo bhane lamkhutte... ani pheri indian lamkhutte haru kathmandu ko lamkhutte haru jasto hundainan, trust me maile bhogeko ho...

ek chin jhyal lagayeko moja ganauna thalyo... mah aafai chahi aaru lai moja ganauncha bhanera converse lagayera sutirachu... tara partly jutta harauncha bhanne darr... tara dhoti haru hindi filim mah matra chor raichan real life mah thikkai thiye...

Aauta sanga ramro guff bhayo though. suru mah maile chatna thaleko thiye huncha ni baula baula question sodhne (hindi mah naboleko... thaaadai english mah):

"tell me something about the people of your hometown..." malai tyo bicharo aalik aalmaliyeko jasto lageko thiyo ani pheri clarify gardai maile bhane hamra kathmandu ka manche haru ko gaatha :
"people of kathmandu are very busy and very rude... you see if you accidently dash a person while walking in the streets, we dont even turn to say "excuse-me" or "sorry"...your first thoughts would be to say that they are very busy but the same person will be staring at a couple quarrelling... along with 5-10 people who have no business being there"

indian local train mah english mah teasto bhane pachi saab jana chup chaap... guff hanna sakne hai,
basically, "lucknow" ka manche haru thug hunchan bahndai thiyo... aalik dherai beher nai bhanyo tara tyo naya kura lagena. thug haru hunchan ni tah hamro

guff chaldai thiyo ani yekkasi teashle laptop kholyo.. mero mama ko chora pani sangai thiyo ani teasko lai bhanera "tom and jerry" play garna thalyo .

pachi girlfriend ko kura garna thalyo.. laptop sangai thiyo teasle photo dekhayo... harek friday newroad ghumne bhayeko le hola teashko girlfrinend khas lagena. tara ke garnu international sambanda banaunu thiyo pheri superpower dhoti (mah bhanda lamboo nai thiyo) "that's nice that's nice" thapdai gaye.

lucknow aayepugyo ani bye bye bhane. aile tyo event bhayeko 3 hapta bhayo....hamile hi5/ gmail haru saateka thiyoum...

hi5 chalayo, ani scrap book mah lekhrara thiyo..

"Hi......abhimanyu how r u...??? where r u these days...???i m missing u lot dear. ..........

tara girl friend cha bhandai thiyo ek chin whaaaa jasto lagira bhanya.

bharkhar Annie Hall hereko thiye teashma bhancha -new york is a city confined to itself... kathmandu pani teastai ho.. new york island ho kathmandu khaldo...saab thok, saab jana, saaiyou thari ka manche haru payencha... i know i was born here... tara huncha ni last mah thankot nagdhunga pari gaye pachi khaldo nai tah ho ni hai jasto lagcha..

mah kathmandu bahira first time gayeko haina though... mero mama ghar "kalaiya" i have seen, drank, and slept in a lot of eastern nepal... tara aauta chuttai perspective hundo raicha. nachineko manche sanga guff garda kheri... khai dherai bhayeko thiyo bahira naniskiyeko 1-2 barsha.

tei ho age sahit ko naya perspective... like a friend of mine says " life bhaneko yestai ho" . huncha ni jasto pani super fast train.. naya kura...or turning aaye pachi slow huncha... psycho huncha...